Senior Copywriter

Senior Copywriter

Job Title: Senior Copywriter
Contract Type: Permanent
Location: Berkshire, England
Salary: £50000 - £55000 per annum
Start Date: asap
Reference: ED136753_1553172152
Contact Name: Evie Darroux
Contact Email:
Job Published: March 21, 2019 12:42

Job Description

Our client is an award winning healthcare advertising agency, currently looking for a Senior Copywriter to join their team.

Your words tell the stories that make healthcare brands famous. Whatever the subject matter or media channel, your writing cuts through the noise to engage in a simple, surprising and empathetic way, bringing commercial success to our clients and the agency. As an experienced Creative, you are able to work with minimal supervision, taking responsibility for leading the creative process from start to finish

A Senior Copywriter's responsibilities are outlined in the key areas below:

  • Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client's brief
  • Be constantly curious. Have a keen awareness of what's happening in the world around you
  • Take your knowledge and insight and turn them into ideas that engage the audiences for which the communication is targeted
  • Involve Medical Writers in the idea generation process where appropriate (e.g. to take advantage of specific expertise)

Creative Execution

  • Develop concepts to execute the ideas and present these both internally and externally until a preferred route is agreed between agency and client
  • Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation i.e. marked-up references
  • Work with the Production team to identify and engage with the best external suppliers to execute the work in line with the agreed budget and timeline
  • Bring your ideas to life, ensuring that the work is flawlessly executed with the highest level of craft skills, regardless of channel
  • Direct the execution of the creative work, supervising the work of creative partners such as voiceover artists and film makers to realise your creative vision


  • Work with Account handlers and Medical Writers, as appropriate, on the brand planning process to formulate idea briefs, conducting field or desk research to validate and / or challenge the brief as appropriate


  • Work with cross-functional agency teams to ensure that work is produced on time and that all delivery deadlines are met
  • Sign off work at all stages of development, taking responsibility for accuracy, consistency, spelling, grammar, references and compliance with corporate guidelines and legal codes
  • Brief projects or tasks into to Medical Writers as necessary, maintaining close contact with ongoing work to ensure consistency of tone, messaging and referencing
  • Supply marked-up supporting references to substantiate claims made in the copy for approval by clients
  • Ensure that internal systems & processes are adhered to at all times

Client Relationships

  • Demonstrate a good understanding of clients' business needs so that you can propose appropriate creative solutions
  • In client meetings, take ownership of all written elements, confidently participating in discussions relating to creative work, in particular when talking about the creative idea and the copy
  • Commit to maintaining the agency's high level of service, which is fundamental to client retention

Business Development

  • Work with cross-functional agency teams to develop the creative content of proposals and pitches, taking a lead role in the development and delivery of the creative content
  • Seek to identify and progress creative opportunities to grow client and agency business
  • Build awareness of the agency by maximising opportunities to showcase creative work to existing and potential clients


  • Foster good relationships with all internal departments and cross-functional teams
  • Proactively support your manager by suggesting new ideas and questioning thinking where appropriate
  • Refer to senior team members for advice and support
  • Undertake any other task, deemed to be appropriate to this role, as directed by the Executive Creative Director or another manager.

The Senior Copywriter is expected to have the following skills and knowledge:

  • An excellent understanding of your assigned clients' businesses, brands, therapy areas, and target patient populations
  • A thorough understanding of how to read and interpret clinical trial data
  • A good knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the pharmaceutical industry
  • The ability to communicate ideas at a conceptual level through roughs and layouts
  • A broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital
  • An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.)
  • A good working knowledge of client and approval processes
  • An excellent understanding of the ABPI Code of Practice and other codes of practice that the pharmaceutical industry is legally bound to comply with and the ability to challenge them to the advantage of clients

Please send CV with your writing portfolio.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.