PPC STRATEGIST

We currently have an exciting opportunity for an PPC/Paid Ads Strategist to join a growing, award winning digital marketing agency. They work with clients big and small across a variety of industries. As a PPC and Paid Ads Strategist you will work closely with their clients to understand their needs, working across paid platforms: Google Ads, LinkedIn Ads and Facebook/Insta ads. Their offices are based in Hertfordshire but they offer flexi remote working.

The Role:
You'll have a passion for strong paid campaigns and an understanding of what generates success for our clients.
On a day-to-day basis you will be:

• Developing campaign strategy
• A/B testing of campaigns
• Managing ongoing campaigns and ensuring a strong return on investment
• Reporting to clients to demonstrate success
• Supporting the wider digital marketing team in line with growth plans
• Ensuring marketing strategies are aligned with company branding and strategy
• Forging and managing senior stakeholder relationships

Do You Fit the Bill?

• We're looking for someone who can deliver high quality campaigns and deliver results.
• You'll need extensive experience in Google Ads and knowledge of social media paid ads: LinkedIn and Facebook/Instagram
• You'll have at least 4yrs' experience in Google Ads and 2yrs' experience in other paid ad platforms
• We need someone with the creativity, analytical skills and a desire to test and experiment.
• You'll need to have a passion for all things digital and be keen to expand your knowledge and skills
• We're looking for someone with exceptional organisational and project management skills
• Understanding all aspects of our clients' paid campaigns to ensure they fit in with other activity online and offline
• Working closely with the account manager to understand the client's needs and planning their activity in line with these
• Secure sign-off of all ads, keywords, landing pages and other marketing pieces from the client/account manager
• Manage client budget (ad spend and hours spent)
• Creating engaging adverts and landing pages; testing and tweaking these for maximise effectiveness
• Track results and metrics for monthly reporting
• Manage clients' day to day needs, including strategic planning and execution of activities, client liaison, meetings, calls and emails
• Liaise with the team re tasks, allocation of work and deadlines
• Work with the other members of the SEO team, as well as using the data available, to plan out activities for clients
• Preparing monthly reports for clients, including interpretation of reports and recommendations
• Managing monthly hours effectively so that clients get the biggest impact from their investment

Skills and Experience

Essential

• Experience managing Google Ad campaigns and paid social
• You have experience of Google Analytics
• Impeccable spelling, grammar and English language skills
• Be an experienced marketer who can write clear and accurate content
• You have an eye for detail
• You're adaptable, a self-starter and have a can-do, hands-on approach
• Strong organizational skills
• Experience of using the main CMS platforms (WordPress)
• Technically literate of main computer packages/image editing

Desirable

• You have experience of Google Tag manager
• Experience managing TikTok and Snapchat

Please send us your latest CV and cover letter stating your salary expectations to:

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.