Performance Media Manager to join a leading beauty brand for 4 months (remote)

Key responsibilities-

• Identify, lead and deliver the multi-channel digital acquisition strategy including programmatic, paid social, paid search as well as organic search and affiliates for both new and existing digital platforms
• Define, manage and monitor traffic acquisition KPIs and deliver ongoing insights on the performance to brands
• Liaise with agencies, strategic media partners and internal marketing stakeholders to ensure the performance media formats are fully integrated within the omnichannel activation and brand strategy
• Educate and empower marketing teams by delivering best in class insights into the digital media trends
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Key skills-

• Understanding of digital performance channels
• In depth knowledge of digital performance channels and formats and a real interest in exploring new ways to push traffic to brand websites and engage audiences through paid digital media
• Understanding of how to improve digital media campaign performance
• Advanced knowledge of Google Marketing platform
• Experience in digital media and competency in relevant digital tools (preferably Google Marketing platform)
• Experience in Performance media strategies & analysis
• Ability to translate complex technical information into that which can be easily understood

Please apply with a recent CV

 

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