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Online Creative Lead - #Online #Creative #Lead

Vacancy Title: Online Creative Lead - #Online #Creative #Lead
Contract Type: Permanent
Location: Guildford, Surrey
Industry:
Salary: £40000 - £45000 per annum
Start Date: ASAP
REF: BBBH139091_1635848161
Contact Name: Sonia Andrews
Contact Email: info@creativerecruitment.co.uk
Vacancy Published: 29 days ago

Vacancy Description

Online Creative Lead responsible for leading and directing the end-to-end creation, delivery and process for digital and Ecommerce content.

The Online Creative Lead is a central part of the regional content creation,ensuring the creation and delivery of full ACPL (acquisition, consideration, purchase and loyalty) content for activation across all customers.

Alongside delivery, the role is responsible for supporting key pan-European customers with the execution and support of any onsite content/ user experiences supporting the customers' marketing and promotional grids.


Principal Duties and Responsibilities-
 

  • Translate brand, commercial and communication objectives to specific content deliverables for consumer marketing and eCommerce platforms, working closely with the Senior Insights Analyst to infuse up-to-date shopper insights into all asset creation.
  • Adapt and create retailer engine optimised copy, targeting local keywords, to establish prominence within customer search results.
  • Advising team members on simple conversion enhancing methods to improve initial content, ideas, and campaign effectiveness.
  • Define and safeguard best practice content creation, management standards and processes, and provide guidance and capability building for teams
  • Oversee the development of marketing & promotional assets to support activation for core regional customers.
  • Ensure timely delivery of product content (copy, thumbnails, advanced content) for regional customers.
  • Fuel insights & KPIs of content learnings from test & learns back into content creation process and share best practices internally.
  • Support local commercial teams with customer content onboarding sessions.


Experience Requirements-

  • Experience with managing and creating content (eCommerce product content, retailer display ads, website, Facebook)
  • Experience with A/B tests, using analytics data, user feedback, and user research to define or refine content so that it best meets user need
  • Experience in UX optimization and or design an advantage
  • Experience with (various) content management systems
  • Digitally savvy and curious, understands the dynamics of eCommerce & the target consumer
  • Independent, professional and creative with eye for design

Please apply with a recent CV.
 

 



 

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.