Our client based in East Sussex are an Exhibition and Events company is looking for a Head of Content and Web.

This is a newly created role in which you will be responsible for the website portfolio and all content marketing initiatives including managing a small team of content creators and website contributors.

Key Areas of Responsibility:

• Lead the strategy of our "domain matrix" to suit modern business needs.
• Set the overall strategy of our sites including clear objectives and key results (or KPIs).
• Set the development schedules (with Event Tech team and external developers) and action these.
• Work with the internal team of CMS (Drupal) contributors including the Senior Publications Manager, content creators, designers and marketers to ensure timely updates to all sites.
• Work with the Event Tech team on the development of customer portals and their interface with the public-facing websites.
• Recommend and implement a comprehensive SEO (organic and technical), web optimization and conversion strategy (with support of digital marketers).
• Contribute to the future "digital transformation" journey including virtual events, networking initiatives and commercial development opportunities.
• Explore and recommend tech partners for the websites to meet key objectives such as increased personalization or building digital connections.
• Recommend and implement revenue-generating projects for our web estate.
• Report regularly data and insights from our digital portfolio.

Requirements

• Experience in managing change projects.
• Experience in online events or networking platforms or technology.
• Experience with marketing automation tools e.g. Hubspot.
• Experience of using DAM systems.
• Experience in designing content for mobile interfaces.
• Experience with UI/UX.
• A knowledge of (or interest in) the business events or travel industry.
• Working with commercial or advertising teams to monetize digital assets.
• Publishing/ media experience.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.