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Head of Content and Video

Head of Content and Video

Job Title: Head of Content and Video
Contract Type: Permanent
Location: Hove, East Sussex
Industry:
Salary: £40000 - £50000 per annum
Start Date: ASAP
Reference: RFED32150_1608048345
Contact Name: Rachael Francis
Contact Email: rachael@creativerecruitment.co.uk
Job Published: December 15, 2020 16:05

Job Description

Our client based in East Sussex are an Exhibition and Events company is looking for a Head of Content and Web.

This is a newly created role in which you will be responsible for the website portfolio and all content marketing initiatives including managing a small team of content creators and website contributors.

 

Key Areas of Responsibility:

  • Lead the strategy of our "domain matrix" to suit modern business needs.
  • Set the overall strategy of our sites including clear objectives and key results (or KPIs).
  • Set the development schedules (with Event Tech team and external developers) and action these.
  • Work with the internal team of CMS (Drupal) contributors including the Senior Publications Manager, content creators, designers and marketers to ensure timely updates to all sites.
  • Work with the Event Tech team on the development of customer portals and their interface with the public-facing websites.
  • Recommend and implement a comprehensive SEO (organic and technical), web optimization and conversion strategy (with support of digital marketers).
  • Contribute to the future "digital transformation" journey including virtual events, networking initiatives and commercial development opportunities.
  • Explore and recommend tech partners for the websites to meet key objectives such as increased personalization or building digital connections.
  • Recommend and implement revenue-generating projects for our web estate.
  • Report regularly data and insights from our digital portfolio.

 

Requirements

  • Experience in managing change projects.
  • Experience in online events or networking platforms or technology.
  • Experience with marketing automation tools e.g. Hubspot.
  • Experience of using DAM systems.
  • Experience in designing content for mobile interfaces.
  • Experience with UI/UX.
  • A knowledge of (or interest in) the business events or travel industry.
  • Working with commercial or advertising teams to monetize digital assets.
  • Publishing/ media experience.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.