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Head of Content - #Head of #Content

Head of Content - #Head of #Content

Job Title: Head of Content - #Head of #Content
Contract Type: Permanent
Location: London, England
Industry:
Salary: £70000 - £75000 per annum
Start Date: asap
Reference: EDL138698_1627915706
Contact Name: Evie Darroux
Contact Email: evie@creativerecruitment.co.uk
Job Published: August 02, 2021 15:48

Job Description

Our client is a leading global organiser of trade show events and conferences across different sectors. Their events are described as amazing, educational, energising, exciting, insightful, inspiring, productive and fun. They have a really exciting opporunity for a Head of Content to lead the content strategy for all their educational events which are the world's largest. Offices are based in central London with some flexi remote working.

THE ROLE
The Head of Content will be responsible for the development and execution of the content strategy across the portfolio, both for live events and through our digital platforms. With a passion for content and proven track record (both personally and through a conference production team) in achieving results in a paid for conference environment this role requires a hands-on approach.

KEY RESPONSIBILITIES

  • Develop the long-term content strategy and vision for events within your global event portfolio including thorough research on event direction and market opportunity
  • Develop the long-term digital content strategy, to ensure online and face-to-face interactions deliver the same quality of content and achieve portfolio objectives
  • Secure buy in for the vision and goals of the content team and proposition -internally and externally - working collaboratively with all functions
  • Build key industry partnerships to support content and overall portfolio goals
  • Develop and manage the production plan/schedule and resource allocation to ensure deadlines are met for both face-to-face events and online interactions
  • Work with sponsors to advise and guide on content for live shows, and exercise quality control to maintain the required standard of content
  • Recruit, retain, manage and develop your team to ensure you deliver innovative show content in line with the wider event and portfolio strategy
  • Manage the team with a comprehensive production schedule, KPI management and structure to ensure goals are achieved across the portfolio
  • Develop your team by identifying skills gaps and devising a training plan to fill the gaps including on the job coaching and training of the core content capabilities (briefs, speaker acquisition, research guidance, onsite delivery, digital delivery)
  • Personally, work on the UK flagship event in the portfolio and be heavily involved in the content production cycle for all events in the portfolio including attendance onsite
  • Oversee the production process within your portfolio to ensure that it meets best practice standards
  • Set the content timeline and milestones for each event (physical and digital)
  • Agree and adhere to the content budget
  • Attend external events to be part of the community and benchmark competitors; participate as a speaker where relevant
  • Establish yourself as a leader and authority within the wider team
  • Be the "voice" of content across the portfolio, ensuring visibility and understanding of content on each event working collaboratively with all functions

SKILLS REQUIRED

  • Strong project management, planning and organisational skills in a commercial environment
  • Conference production and team management
  • Digital content programme delivery experience
  • Research skills - to plan a call campaign
  • Creativity - to translate market intelligence into a full content strategy
  • External stakeholder management
  • Financial management - to propose and manage the content event budget maximising its ROI
  • Reporting - weekly, monthly, annual reporting on progress and KPI's
  • Marketing skills - the understanding of online and offline content marketing practices to brief, motivate and input into the wider marketing strategy
  • F2F meetings and presentation skills - experience in leading effective meetings both internally and externally
  • Business Development trips/Advisory boards/consultancy days - ability to organise, manage, plan, execute and prove an ROI
  • Onsite event execution - to deliver a high standard of onsite execution in line with the size and scale of each show
  • Competitor event benchmarking - carrying out thorough competitor event benchmarking including onsite research development and execution

EXPERIENCE REQUIRED

  • Min 7 yrs B2B event experience which must include:
  • Paid for delegate and event models
  • Experience in a conference production team management role
  • Experience of working on large scale events with high level of onsite production requirements
  • Personal conference production experience in a commercial B2B environment
  • Proven experience of successfully delivering conference/content events across the globe (including but not limited to Europe, LATAM, Middle East and Asia)
  • Success in identifying, recruiting, retaining and developing high performing conference production team members
  • Proven track record of internal and external stakeholder influence and management to achieve objectives
  • Experience of working on events for government/public sector/education sector

Please send CV stating your salary expectations.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.