Freelance Social Media Manager (4month contract) - #Freelance #SocialMedia #Manager (4 month #contract )

Vacancy Title: Freelance Social Media Manager (4month contract) - #Freelance #SocialMedia #Manager (4 month #contract )
Contract Type: Freelance / Contract
Location: London, England
Salary: £300 - £375 per day
Start Date: ASAP
REF: RF139819_1655197088
Contact Name: Rachael Francis
Contact Email:
Vacancy Published: 22 days ago

Vacancy Description

Our client is an International Airport that has a 4month contract for a Freelance Social Media Manager

The role will be responsible for creating real-time response and proactive content on social media to drive passenger experience, enhance our reputation and raise commercial revenue.

The Senior Social Media Manager will define the social media strategy, manage social platforms and lead a team of 2 Social Media Campaign Managers for the delivery of all paid and organic social activity, whilst playing an active role in supporting social media crises. This will include working collaboratively with commercial teams and relevant partners (eg. Airlines, retailers) to develop and deliver tactical marketing plans by identifying relevant social channels and target audiences.

This role requires an individual who understands the opportunities digital technologies provide to engage audiences and is an expert in social media technologies and delivering branded communications with the appropriate tone of voice.


Your Role

  • Define the Social Media Strategy across Western and Chinese social platforms, with forward planning to ensure a pipeline of social marketing campaigns.
  • Lead and develop a team of social media professionals providing team direction, campaign support, motivating and coaching direct reports
  • Manage all social media channels ensuring Cyber and GDPR compliance and developing relevant content streams and commerce opportunities
  • Create and commission video, graphic and written social content for paid and organic activity, support the team with a high level of creativity, writing posts, producing assets and managing the monthly content calen
  • Manage critical stakeholder relationships and work flows with in-house and outsourced partners, ensuring consistency and continuing of service day-to-day and during disruption
  • Build and maintain reports to deliver strong pre and-post campaign analysis of social media activity and monitor growth and performance
  • Join the on-call roster for disruption and crisis management. Support an airport community response to business resilience - improving passenger communications during disruption and crisis.
  • Due to the changing nature and demands of the business the role holder is expected to be flexible in approach and support the wider Marketing & Customer Engagement team with related initiatives.


Qualifications and Experience

  • Proven working experience in a social media role with demonstrable content creation and paid social management experience
  • Strong content creation and copywriting abilities suitable for social media posts with experience in Photoshop, video editing and influencer marketing
  • Strong working understanding of the Paid Social and Native Advertising industry and platforms and supporting technology
  • Experience leading social media agencies and direct reports for social media content creation and channel growth
  • Comfortable working in a fast-paced environment
  • Prior experience managing social media crisis communications
  • Knowledge of Chinese social media (Wechat, Weibo) and native advertising (CTrip, Baidu, Little Red Book)

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.