Copywriter to join a leading global cryptocurrency company in London.
In this role you will:
- Create content across all stages of the customer lifecycle, from acquisition to activation retention and reactivation. Iterate to test, learn, and improve performance of assets and copy.
- Work with the CRM team to deeply understand customer behaviour throughout the customer journey.
- Work with the wider creative team to deeply understand prospect barriers and levers and contribute to the ideation of acquisition and social content.
- Help ensure consistency of messaging across all channels. Support the development of
channel-specific guidelines. Ensure all content is clear, accurate, consistent, and aligns with our
verbal strategy and wider marketing objectives.
- Collaborate with local marketers to serve a global mass-market audience.
- Help develop processes and systems that support processes and work.
The ideal candidate will have:
- Copywriting experience
- Must have worked in FinTech
- Strong creative writing and editorial skills, able to build upon an existing tone of voice and
write with simplicity and power about cryptocurrency, and investments.
- Strong understanding of CRM and performance marketing.
- A focus on customers and solving for their needs and wants, experience working with
data and insights.
- Excellent organisation and project management skills.
- An ability to build and maintain meaningful, collaborative relationships with cross-functional
teams across the wider business.
Please apply with a recent CV and portfolio
Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.