Copywriter to join a leading global cryptocurrency company in London.

In this role you will:

• Create content across all stages of the customer lifecycle, from acquisition to activation retention and reactivation. Iterate to test, learn, and improve performance of assets and copy.
• Work with the CRM team to deeply understand customer behaviour throughout the customer journey.
• Work with the wider creative team to deeply understand prospect barriers and levers and contribute to the ideation of acquisition and social content.
• Help ensure consistency of messaging across all channels. Support the development of
  channel-specific guidelines. Ensure all content is clear, accurate, consistent, and aligns with our
  verbal strategy and wider marketing objectives.
• Collaborate with local marketers to serve a global mass-market audience.
• Help develop processes and systems that support processes and work.

The ideal candidate will have:

• Copywriting experience
• Must have worked in FinTech
• Strong creative writing and editorial skills, able to build upon an existing tone of voice and
  write with simplicity and power about cryptocurrency, and investments.
• Strong understanding of CRM and performance marketing.
• A focus on customers and solving for their needs and wants, experience working with
  data and insights.
• Excellent organisation and project management skills.
• An ability to build and maintain meaningful, collaborative relationships with cross-functional
  teams across the wider business.

Please apply with a recent CV and portfolio
 

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.