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Brand Marketing Manager

Vacancy Title: Brand Marketing Manager
Contract Type: Permanent
Location: City of London, London
Industry:
Salary: £40000 - £44000 per annum
Start Date: ASAP
REF: ST133749_1491235508
Contact Name: Sarah Taylor
Contact Email: sarah@creativerecruitment.co.uk
Vacancy Published: 23 days ago

Vacancy Description

Overview
As a key support to the Senior Marketing Manager, Head of Marketing & Marketing & Communications Director, this role requires a strong commercial & creative marketer who can look at customer behaviour & loyalty through developing innovative & engaging marketing campaigns. This role will focus on strategically developing & delivering 360 Marketing campaigns linking Brand, Retail and Digital Marketing teams and will be responsible for concepts, developing and overseeing UK marketing projects. With line management of one direct report, and working alongside 6 UK/Brand Marketing colleagues.

Key objectives

  • Support Snr Manager in developing UK marketing strategy, corresponding calendar & budget
  • Take control of UK Brand & Retail marketing initiatives from conception through to analysis
  • Devise & deliver bespoke innovative marketing initiatives that improves consumer engagement
  • Focus team efforts on engaging & retaining existing customers whilst also delivering new acquisition & re engaging lapsed customers
  • Provide insightful analysis of both industry & business to develop bespoke marketing activity linked to brand strategy and product focus areas with which to shape marketing activity
  • Constantly on the lookout for 'the new & the next' innovative and exciting new opportunities & trends
  • Develop & lead key brand partnerships to leverage, position & amplify the brand and develop our UK customer base
  • Act as a lead stakeholder linking Brand Marketing, Digital, B&M, VM and Retail teams

Key Responsibilities

  • UK Brand & Retail Projects and Events
  • Developing & delivering key & core product marketing campaigns
  • Strategic UK 360 Media planning, execution & analysis
  • Brand Marketing projects, collaborations & partnerships
  • Line management of direct report
  • Delivering timely UK/Brand plans to Global Marketing teams
  • Forecasting, Managing & reporting budget for owned areas

Skills

  • Proven marketing experience at management level, preferably in a fashion, media or agency environment.
  • Ability to manage upward stakeholders, downward & laterally
  • Proven Project Management skills showcasing organised & skilled management of multiple small & large scale projects
  • Excellent at interpreting figures & analysis and actively using data to make commercial decisions
  • Full ownership of key areas of responsibility - both project led, ongoing key areas and of direct reports responsibilities
  • Multitasking & adaptableness - Live project execution, BAU activity & forward planning 6 months ahead
  • A proven results driven manager, developing direct reports & setting clear targets for their area based on departmental plans
  • Proven experience of integrating digital, social, influencer & partnership amplification & media planning into campaign activity
  • Ability to combine an innovative & creative approach with a commercial & practical mind
  • Strong analytical and problem solving skills with the ability to overcome business issues, propose solutions and make commercial decisions
  • Highly developed communication & presentation skills
  • Experience in Media planning & execution is highly desirable - Print, OOH, Digital

The Candidate

  • Strong affinity with fashion, culturally aware; with an in depth awareness of current fashion, music and lifestyle trends and a strong visual eye
  • An open & creative thinker, keeping abreast of and utilising new industry developments, innovations and technology
  • Genuine passion for understanding customers & retail, fashion, brand and product
  • A self-starter mind-set; able to work both independently and collaboratively with teams and peers with the ability to work under minimal supervision and guidance
  • Strong team player, project and people manager - able to gain trust, respect and confidence quickly and effectively
  • Determined, resilient and able to stay positive under pressure
  • Self-aware, able to influence others and manage their perceptions
  • Builds consistently productive relationships across other functions/departments

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.