Increased use of augmented reality (AR) and virtual reality (VR) in website design

Publish date: 2023-05-09

Author: Diane Scally

Increased use of augmented reality (AR) and virtual reality (VR) in website design

Website design is advancing with technology, becoming more dynamic and interesting than ever. 

A rise in the usage of virtual reality (VR) and augmented reality (AR) in website design, giving users a more engaging and interactive experience. Using augmented reality (AR) and virtual reality (VR) to make more immersive and interactive web experiences is one trend that has been picking up steam in recent years.

Using a smartphone or tablet camera, AR entails superimposing digital content over the actual world. For companies looking to exhibit their products in a more interesting way, this technology is especially helpful. Customers may, for instance, utilise augmented reality to view how a piece of furniture would look in their home by visiting a furniture business.

On the other hand, virtual reality (VR) entails building an entirely virtual setting that users may interact with. Businesses who wish to give their customers a more immersive experience can benefit greatly from this technology. For instance, a travel agency might employ VR to let customers tour a location before making vacation arrangements.

Businesses may differentiate themselves from the competition and offer a more engaging customer experience by incorporating AR and VR into website design.  Some great examples.

However, it's crucial to make sure that these technologies are applied correctly and in a way that improves rather than lessens the overall user experience.